Kamis, 27 Oktober 2011

[D762.Ebook] Ebook Download Walking the Bridge of Your Nose: Wordplay Poems Rhymes, by Michael Rosen

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Walking the Bridge of Your Nose: Wordplay Poems Rhymes, by Michael Rosen

'Night, night, Knight,' said one Knight to the other Knight the other night. 'Night, night, Knight.' An exuberant anthology of wordplay -- poetry, rhymes, riddles, tongue twisters, limericks, and other verbal tomfoolery. Michael Rosen's love and enthusiasm for language is infectious in this delightful, witty collection that's fun to read and even more fun to recite. From sections of Silly Patter to Nursery Crimes (familiar rhymes with a twist), Rosen knows well the humor that appeals to his young readers. Vibrant illustrations add a touch of visual wit as well.

  • Sales Rank: #2786039 in Books
  • Brand: Brand: Kingfisher
  • Published on: 1999-04-30
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l,
  • Binding: Paperback
  • 64 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
This anthology of light-hearted poems, riddles, tongue-twisters, parodies and puns contains enough silliness to last through dozens of readings, said PW. Ages 5-up.
Copyright 1999 Reed Business Information, Inc.

From School Library Journal
Grade 1-5?Although Alvin Schwartz seems to have a virtual monopoly on children's books demonstrating the peculiarities and foolishness of the English language, there is certainly room on the shelves for Walking the Bridge of Your Nose. Rosen has chosen an attractive mixture of puns, tongue twisters, riddles, sayings, and chants that he promises will leave readers "...baffled, bamfoozled, bewitched, and bedazzled." Some rhymes are familiar, some are not; most are taken from sources that are no longer in print. The selections are scattered across oversized pages and embellished with bright, childlike illustrations that catch the humor and hint at the solutions to the riddles. The colorful format makes this volume more accessible to younger children than Schwartz's titles. An entertaining addition.?Judith Constantinides, East Baton Rouge Parish Main Library, LA
Copyright 1996 Reed Business Information, Inc.

About the Author
Michael Rosen is a best-selling poet and writer for children, as well as a recognized authority on children's literature. His books include The Kingfisher Book of Children's Poetry, The Kingfisher Treasury of Funny Stories, and Walking the Bridge of Your Nose. He is also the author of the best-selling We're Going on a Bear Hunt.

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6 of 6 people found the following review helpful.
This book is so punny, kids don't realize they're learning!
By Elizabeth Hayden (eshayden@hotmail.com)
I'm a preservice Language Arts teacher, and since starting my reading block have rediscovered children's books. This was one I *had* to buy. I love wordplay, so I worked it into a literary session with my student. I had planned on reading 4 selections, but she wanted to read the entire book -- so we did! I always use student enthusiasm when I can. There are poems that "teach" phonics, punctuation, spelling, etc. This is more than a grammar book masked as a fun book. It's a fun book in and of itself.

0 of 0 people found the following review helpful.
Five Stars
By CUSD - Special Ed
Book was in excellent condition.

0 of 0 people found the following review helpful.
Good book
By Allison
I love this book! Pristine condition! Definitely a good read for anyone who likes funny poems and rhymes. I would recommend it.

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Selasa, 25 Oktober 2011

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  • Published on: 2012-12-28
  • Binding: Hardcover

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Senin, 24 Oktober 2011

[J855.Ebook] Download PDF Squaring the Circle: A Pseudotreatise of Urbogony, by Gheorghe Sasarman, Ursula K. le Guin, translator

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Squaring the Circle: A Pseudotreatise of Urbogony, by Gheorghe Sasarman, Ursula K. le Guin, translator

Squaring the Circle presents 24 fantastic tales by Gheorghe Sasarman, originally published in Romanian, to readers in English, thanks to the efforts of Ursula K. Le Guin, a great admirer of Sasarman's tales. Each tale marvelously depicts the world of a city through the eloquence of its architecture.

Eleanor Arnason writes of these tales: ''Squaring the Circle reminds me of some of my favorite books: Italo Calvino's Invisible Cities, Angelica Gordodischer's Kalpa Imperial, and Ursula K LeGuin's Changing Planes. I don't know if there's a name for this kind of fiction Faux history? Fantastic geography? Imaginary anthropology? Whatever it is, I love it. Humans have always liked to hear about fabulous journeys and strange distant places. Othello told Desdemona, ''of the Cannibals that each other eat, The Anthropophagi and men whose heads Do grow beneath their shoulders. This to hear Would Desdemona seriously incline.'' Maybe books like this meet our need for amazing stories, now that the world is mostly mapped.

''Squaring the Circle is highly readable. (I got it through in one sitting.) And it's fun. There is a playfulness in this kind of fiction, a subversive undercutting of the 19th-century idea of the novel. It gives us all the pleasure of a travel guide, and the additional pleasure of being-- in spite of the meticulous description -- unreal. As it turns out, a cityscape can be as interesting as a bildungsroman and as meaningful. The first section of Squaring the Circle, ''Vavylon,'' is a fine description of a class society that claims to be egalitarian. Anyone can climb to the top of ziggurat, except the ramps are greased. I thought of Stalinist Romania when I read it, but it could also apply to the US.''

  • Sales Rank: #3058224 in Books
  • Brand: Brand: Aqueduct Press
  • Published on: 2013-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.50" h x 5.25" w x .25" l, .30 pounds
  • Binding: Paperback
  • 126 pages
Features
  • Used Book in Good Condition

Review
These trippy, cutting 24 stories, chosen by SF/F grande dame Le Guin from a collection of 36 originally published in Romanian in 1975, inevitably draw comparisons to Italo Calvino's Invisible Cities. Both explore society and human psyche through architectural descriptions of imaginary cities, but Sasarman's masterfully crafted prose poems feel more immediate, serving as spellbinding descriptions of architectural impossibilities as well as slyly subversive social commentary. The equality of all citizens is an enshrining principle of the ziggurat Vavylon, with steep ramps oiled every day to prevent ascent, though descent is very rapid. The elite of Musaeum create immortal artworks that remain unknown, for they are too busy with their own works to look at one another's. The intrepid explorers of Selenia vainly hunt for a building site uncontaminated by the psychic refuse of Earth's poets, lovers, and dreamers, which litters most of the lunar surface. --Publishers Weekly March 11, 2013

And there is then, of course, the tiny but beautiful mind-bending chaser that is 'Squaring the Circle: A Pseudotreatise of Urbogony' by Gheorgie Sasarman, and translated by no less than Ursula K. Le Guin. If you are reminded of Italo Calvino, then you are on the right track, but Sasarman has his own smart visions to offer readers. The brief excursions into the fantastic cities described here will trip anyone's sense of wonder even as they cause readers to glance at the world we find at our doorsteps with new eyes. These cities are really enjoyable to read and re-read about as Sasarman spins off allegory and innuendo to imagination with remarkably clean language as translated by Le Guin.

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1 of 1 people found the following review helpful.
Ursala Le Guinn is my favorite
By Charlotte F. Fanning
Ursala Le Guinn is my favorite author. I will read anything she has touched or translated. These are excellent stories with a different presentation somehow.

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Minggu, 23 Oktober 2011

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  • Published on: 1602
  • Binding: Paperback

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Jumat, 21 Oktober 2011

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Leyendas del mundo hispano (2nd Edition), by Susan M. Bacon, Nancy A. Humbach, Gregg O. Courtad, Aitor Bikandi-Mejias

A reader for intermediate-level Spanish courses, courses in Composition and Conversation, or Civilization. Perhaps no other story is as compelling, as universal, or conveys so much about a culture as a legend. Recognizing this, Leyendas del mundo hispano offers 12 legends from Mexico, Colombia, El Salvador, Spain, Puerto Rico, Argentina, Paraguay, Bolivia, Peru, Uruguay, Cuba, and the United States. These stories illustrate the blending of cultures (Spanish, Indigenous, Mestizo), the creation of new legends, as well as the evolution of legends. The five National Standards of communication, cultures, connections, comparisons, and communities inform the philosophy and rich pedagogy of the text.

  • Sales Rank: #790770 in Books
  • Published on: 2003-07-07
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 9.20" h x .36" w x 6.98" l, .61 pounds
  • Binding: Paperback
  • 152 pages

From the Back Cover

Perhaps no other story is as compelling, as universal, or conveys as much about a culture as does a legend. In this widely used reader, the second edition of Leyendas del mundo hispano offers 12 Hispanic legends from Argentina, Bolivia, Colombia� Cuba, El Salvador, Mexico, New Mexico (U.S.), Paraguay, Peru, Spain, and Uruguay. Abundant pre- and post-reading activities accompany each story and help students improve their reading, writing, and speaking skills.

Highlights to the new edition
  • A preliminary chapter presents popular North American legends in order to provide a framework for the Hispanic legends and create a link to something they already know.
  • 4 new legends: an Inca creation myth, an Arab-Spanish legend, a Cuban legend/myth, and a Sephardic legend.
  • Each chapter has:
    • A listening activity that corresponds to the audio CD
    • Internet activities that refer students to the Leyendas web site
    • An activity involving a map or other visual
  • The web-based activities encourage students to look beyond the stories to the context in which they were created.
  • A more robust Spanish-English glossary
Audio CD

Since legends are an inherently aural medium, an audio CD has been created that contains a spoken version of each legend. Students can practice their listening comprehension, feel the rhythm of the language, and experience the intonation and inflection of the words. The Audio CD invites students to journey back in time and experience the legends just as they were initially experienced—in the telling for aural preservation from one generation to another. With each telling, the legends take on the particular characteristics of the time and the teller. One spoken version is offered for each legend.

About the Author

Susan Bacon (Ph.D, Ohio State University) has been teaching at the University of Cincinnati since 1985. She is currently Professor of Spanish and Associate Director for the Institute for Global Studies and Affairs (IGSA). In addition to her administrative duties, she teaches Spanish Language and Culture, Spanish Teaching Methodology, Second-Language acquisition, and Global Studies. Previously she has been involved in K-12 teacher education. Her research interests include child and adult second-language acquisition, and the processing of authentic input. She is recipient of the prestigious Paul Pimsleur Award for Research in Education awarded by the American Council for the Teaching of Foreign Languages and the Modern Language Journal. She has been Project Director for a four-year grant from the National Endowment for the Humanities, and a Fulbright-Robles Scholar in Mexico. She is primary researcher for several empirical articles, and has co-authored several elementary and intermediate-level Spanish texts including �Arriba!, Conexiones and Leyendas del mundo hispano.

Nancy Humbach coordinates the Languages Education Program at Miami University, Oxford, OH.� She is a veteran teacher at the secondary level and has authored more than a dozen textbooks.� She is a former Fulbright-Hayes Scholar (Bogot�, Colombia) and the recipient of numerous awards, including the National Endowment for the Humanities-Readers Digest Teacher-Scholar Grant for Ohio.� During her sabbatical funded by that grant, she research legends and myths of Mexico.

Born and raised in Columbus, Ohio, Gregg O. Courtad likes to say that he was educated on three continents, having taken courses in Colombia, Spain and North America. Currently an Associate Professor of Spanish at Mount Union College in Alliance, Ohio, he recently taught a course for American students at the Universidad Nacional in Heredia, Costa Rica. Among his past teaching experiences he is particularly fond of his life as an ESL instructor at the Oficina Hispana de la Comunidad in Boston, Massachusetts. When not trying to make the world a better place for hispanophiles, he is busy restoring his Tudor Revival “Cottage” in an historic section of Canton, Ohio.

Aitor Bikandi-Mejias (Ph.D, University of Cincinnati) has been teaching, since 1996, at Colby College, Maine, and Saint Louis University, Madrid Campus. He is currently Visiting Professor of Spanish at University of Cincinnati. He teaches Spanish Language, Spanish Culture and Civilization, and Spanish Literature. His research interests include Teaching of Spanish Language, Contemporary Literature from Spain, Spanish Cinema and Cultural Studies. He has co-authored elementary and intermediate-level Spanish texts, including Leyendas del mundo hispano. He is also the author of the books, Galaxia textual: Cine y Literatura, Tristana (Gald�s y Bu�uel), and El Carnaval de Luis Bu�uel: Estudios sobre una tradici�n cultural.

Excerpt. � Reprinted by permission. All rights reserved.

Why legends? First, stories convey information and describe events and their consequences, which encourages us to react both intellectually and effectively. Second, stories stimulate our imagination, encouraging us to think about the possible, as well as the actual. Since the earliest times, stories have engaged us to imagine what it would be like to be someone else, thus we begin to treat others with as much respect as we would wish to be treated, as we learn more about others and ourselves. Finally, and for perhaps the most important reason, we offer these legends because everyone loves a good story. We only have to look at the success of such modern legends as Harry Potter to recognize that a fine story engages readers of all ages.

Although American students are aware of legends and myths that they have heard since childhood, they may not be aware of their purpose or may not easily associate the lessons with legends from the Spanish-speaking world. Therefore, in the second edition, we have included a preliminary chapter with a few examples to refresh a student's memory. These include Davy Crockett, Johnny Appleseed, Pocahontas, King Midas, and Gente nube, a moving story dating from the time of slavery in the U.S., and which is on the audio program. This preliminary chapter, in Spanish, sets the tone for those that follow.

The following 12 chapters present a panorama of legends from the Hispanic world. In developing these legends for learners of Spanish, we sought illustrations of the blending of cultures (Spanish, Indigenous, Mestizo, Jewish, African, Arab), the creation of new legends, and the retention of old traditions. For example, the legend of La Llorona is known throughout the Spanish-speaking world, and the versions have a different message depending on the era and region in which they were popular. In many versions, a woman is driven to kill her children; the method may be by knife, drowning, or abandonment, but in all of them, the woman is either vilified or romanticized in her quest for revenge against men. The legend has been used to teach Christian values, to warn against crossing social classes, and/or to rearm the strength of the female figure. Her rebellion has made her the antithesis of the passive Virgin, yet most Spanish speakers will say they were warned to beware of La Llorona, who for many represents a female "bogeyman."

The themes of legends are universal, such as in La Casa de los Munecos where we see familiar questions of money, power, honor, and revenge. In the legend of Los volcanes we see the traits of fidelity and courage, which were important values in pre-Columbian culture and persist as such in modern Mexico. The story is complemented by Los Amantes de Teruel, the Spanish legend of star-crossed lovers. Los cadejos from El Salvador contrasts good and evil in a single familiar animal, the dog. An Argentine/Paraguayan legend explains the origin of yerba mate as a symbol of friendship and good will. The Paraguayan legend, El nanduti, underscores again the power of friendship while also highlighting the merit of indigenous talents. The Colombian legend, El Dorado, demonstrates the futility of the search for imagined treasure. The colonial version of La Llorona exemplifies the danger of falling in love with someone above one's station.

New to this edition is a creation myth, El mito de la creacion Inca, which offers a glimpse at the level of development of the peoples of the altaplanicie of South America before the arrival of the Spanish conquerors. We have also added three legends that represent the multicultural diversity of the Spanish-speaking world: El Abencerraje y la hermosa Jarifa is a Moorish tale that stresses the sense of honor (pundonor) so characteristic of the Spanish people. El ano que llovieron tortillas, set in New Mexico, is a Sephardic legend carried there from Spain and other Jewish communities throughout the world. Forced to flee Spain, many Jews found a safe haven in the remote areas of New Mexico and in the present-day American Southwest. Their religious practices were hidden from public eye, and often only the women in the family knew their true background and maintained the religious traditions of these Crypto Jews. Finally, La leyenda de la Virgen de la Caridad del Cobre illustrates the power of faith among the people of Cuba. We use this story as a touchstone for the rich African heritage in Cuban culture. All of these legends have an unequivocal potential for helping students develop their creativity, as well as to discover both universal and culturally unique values.

Relationship to the Standards for Foreign Language Learning: Preparing for the 21st Century

The five standards proposed by the National Standards in Foreign Language Education Project (1996) are integrated into the philosophy of the text. The approach and activities develop the areas of "communication, cultures, connections, comparisons, and communities."

In second-language instruction, legends provide a superb context to make information meaningful to learners (connections). For example, animal legends incorporate real and imaginary creatures, descriptions, and emotions; architectural legends expand descriptive vocabulary: colors, dimensions, and measurements; topographical legends help students make comparisons between their own environment and others. Legends are traditionally aural literature, the use of which encourages students to become good listeners (communication). The activities included in this text provide opportunities for students to practice the three modes of communication as outlined in the communication standard: interpersonal, interpretational and presentational. In legends we see daily routines, verbal and nonverbal communication, and ways of communicating beliefs (cultures). They embody the three "p's" of culture, perspectives, practices and products, making them perhaps the most complete example of cultural authenticity. The stories provide the context for instruction of vocabulary, syntax, and functions of language (comparisons). Finally, whenever possible, students are encouraged to go beyond the classroom to use the resources of their community and beyond to use Spanish for personal enjoyment and enrichment (communities). Each chapter has at least two activities in which students do related research through the Companion Website, http://www.prenhall.com/leyendas

Audience

The Leyendas text is intended for intermediate students of Spanish. It may be used as a supplement to a grammar text or as a stand-alone text for Conversation and Composition classes. Although there is no explicit presentation of grammar, we believe that grammar is reinforced through the telling of the legends and the variety of activities. The text can also be used to provide a richer context for Hispanic civilization courses, and even Spanish Phonetics, through the use of the audio CD.

Organization

Each chapter opens with the Contexto cultural, which contains information to help students situate the legend within its historical and cultural context. This section encourages students to recall their studies in other courses and to make connections to previous knowledge. Pre-reading activities refer to information in the Contexto cultural, introduce new vocabulary and concepts, and supply advance organizers and global questions for the reading. Because we believe that learners can understand much more than they can produce, we employ a variety of tenses along with preparation and redundancy to make the stories comprehensible. Low-frequency vocabulary is glossed when it is not transparent from the context of the legend and not included in the pre-reading activities.

Post-reading activities progress from convergent Comprension activities to divergent Expansion activities. Comprerision activities vary from chapter to chapter, including "Who might have said?" to "Order the events and retell the story." Expansion activities include further investigation, mini-drama, debate, and guided writing. The final chapter invites students to ask someone outside of class to relate a legend, which they must then retell to the class.

Audio Program

Legends are inherently an aural medium; they are passed down from generation to generation, and with each telling take on the particular characteristics of the times and the teller. It is only logical that the users of this text should also hear the legend. We suggest that students first read the Contexto cultural and do the Preparacion activities. Then they may choose to read the legend before listening to it, or listen to the legend before reading it. Since reading and listening are very different activities, we discourage students from reading and listening simultaneously. In fact, the recorded version is more conversational, and therefore it is not identical to the written version. The Expansion activities should follow the listening.

Summary of Changes in the Second Edition
  • The new edition has 13 chapters. We have added a preliminary chapter entitled, Leyendas de to mundo, which explores popular stories that students have most likely heard, such as Davy Crockett and Johnny Appleseed. It also explains the differences between legends and myths and shows how sometimes stories contain elements of both, such as that of King Midas. The preliminary chapter helps students understand the importance of legends and myths to civilization, and creates a bridge between U.S. culture and Hispanic culture.
  • In order to underscore the diversity inherent in the Hispanic world, we have added four new stories: an Inca creation myth, an Arab Spanish legend, a Cuban legend/myth, and a Sephardic legend. We have removed Las once mil virgenes and the modern version of La Ll...

Most helpful customer reviews

0 of 1 people found the following review helpful.
Great easy-to read intermediate short stories.
By Colby Kennedy
Read the full book in just a couple of days for pleasure, not school. Great survey of popular Latin-American legends.

0 of 1 people found the following review helpful.
Three Stars
By Dusan Kaajfez
Too many remarks in the book, far from being intact.

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Un ouvrage de r�f�rence richement document� sur la consommation de cette drogue et de son impact m�dical, social et psychologique.

Qu'est-ce que le cannabis ? Quelles sont ses propri�t�s ? Comment agit-il sur l'organisme ? Quelle est l'�tendue de sou usage ? Quels sont les probl�mes rencontr�s lors de son usage, pour l'usager lui-m�me mais aussi pour la soci�t� ? Quelles sont les modalit�s de prise en charge ? Quel est l'�tat de la l�gislation belge � ce sujet ? En d�pit de l'accroissement des connaissances scientifiques � son sujet, l'usage de cannabis suscite � l'heure actuelle de nombreux d�bats dans lesquels s'opposent le plus souvent des arguments d'ordre id�ologique. L'utilisation des donn�es objectives existantes est le plus souvent pol�mique et s'attache encore trop syst�matiquement � exag�rer ou � banaliser les risques li�s � la consommation de ce psychotrope. Cet ouvrage se propose de livrer un �tat des lieux d�passionn� des �l�ments faisant l'objet d'un consensus, tant du point de vue �pid�miologique que neurobiologique, clinique, psychologique et somatique. En abordant diff�rents aspects de la consommation de cannabis, il a pour but d'apporter des r�ponses (ou des �l�ments de r�ponse) aux questions que peuvent se poser tous les types de public concern�s par la " probl�matique cannabis ", qu'il s'agisse des consommateurs eux-m�mes ou de leurs proches, des intervenants de terrain, des m�decins, des psychologues, des scientifiques, des hommes de loi ou des d�cideurs politiques.

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A PROPOS DES AUTEURS

Vincent Seutin est Docteur en M�decine, Docteur en Sciences m�dicales, Agr�g� de l’Enseignement sup�rieur, Professeur � l’Universit� de Li�ge et membre de la Cellule Drogues de cette m�me universit�.
�tienne Quertemont est Docteur en psychologie, Charg� de cours � l’Universit� de Li�ge et membre de la Cellule Drogues de cette m�me universit�.
Jacqueline Scuv�e-Moreau est pharmacienne, Docteure en Sciences biom�dicales exp�rimentales, Charg�e de cours adjointe � l’Universit� de Li�ge et membre de la Cellule Drogues de cette m�me universit�.

  • Published on: 2013-10-24
  • Released on: 2013-10-24
  • Format: Kindle eBook

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Sports Marketing: A Strategic Perspective, by Matthew Shank

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

  • Sales Rank: #546719 in Books
  • Published on: 2004-10-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.56" h x .94" w x 8.20" l, 2.50 pounds
  • Binding: Hardcover
  • 624 pages
Features
  • Used Book in Good Condition

From the Back Cover

What makes this Sports Marketing textbook different?

  • Business Perspective
  • Strategic Approach
  • Spotlight on Ethics
  • The Most Current Examples

Teaching resources available at www.prenhall.com/shank

Excerpt. © Reprinted by permission. All rights reserved.

One of the greatest challenges for sports marketers is trying to keep pace with the ever changing, fast-paced environment of the sports world. Since the first edition of this text was published six years ago, amazing changes have taken place and challenges to sports marketers emerge daily. First, costs have been rising quickly. Athlete salaries continue to escalate. Alex Rodriguez was recently traded to the New York Yankees, who now pay salaries totaling over $107 million to their starting lineup. To pay for this, new stadiums and arenas have been built at a rapid pace. Industry experts estimate that more than $7 billion will be spent on new facilities for professional teams before 2006.

Each ticketholder will also pay more to attend the games in these plush new facilities. Ticket prices continue to increase and drive the common fan out of the sport arena. For instance, the average seat at a NBA game doubled from $22.52 in 1991 to $44.68 in 2003. But this may not be the largest problem in sports, as TV ratings continue sinking. NBC's coverage of the 2000 Summer Games drew the lowest ratings for a Summer or Winter Olympics since 1968.

The NBA finals ratings fell 38% to a 32 year low. The NCAA men's college basketball title game drew its lowest rating since CBS started airing the event in 1982. Major League Baseball's All-Star game tied for the worst-ratings ever and Fox Sports' telecast of the World Series in 2003 produced the lowest-rated World Series in history. New leagues such as the National Pro Fastpitch continue to emerge, and recently formed leagues like the WUSA, WPBA and the XFL have played their last game.

The one constant in this sea of change is the incredible appetite of consumers for sports. We get sports information on the Web, watch sports on network and cable tv, read about sports in the newspaper and sports magazines, talk to friends about sports, purchase sports merchandise, participate in sports, and attend sporting events in record numbers. The sports industry has experienced tremendous growth over the last fifteen year and is currently estimated to be a $350 billion industry in the United States. Moreover, the sports industry is flourishing around the globe. The expansion of the sports industry has triggered a number of important outcomes: More sports related jobs are being created and more students are interested in careers in the sports industry. As student interest grows, demand for programs in sports administration and classes in sports marketing have also heightened.

In this book, we will discover the complex and diverse nature of sports marketing. Moreover, a framework will be presented to help explain and organize the strategic sports marketing process. Even if you are not a sports enthusiast, you should become excited about the unique application of marketing principles and processes to the sports industry.

Why This Book?

Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. In the first edition of this book, I sought to fill this void. The second edition represented an effort to improve the first edition and capitalize on its strengths. The third edition attempts to continuously improve the content and focus on the current relevant issues in sport marketing. My goals for the third edition are to provide:

  • A framework or conceptual model of the strategic marketing process that can be applied to the sports industry. The contingency framework is presented as a tool for organizing the many elements that influence the strategic sports marketing process and recognizes the unpredictable nature of the sports industry. In addition, the contingency framework allows us to explore complex relationships between the elements of sports marketing.
  • An appreciation for the growing emphasis on the globalization of sport. As such, international sport topics are integrated throughout the text, and are also highlighted in chapters with a "Spotlight on International Sports Marketing."
  • An examination of current research in the area of sports marketing. The study of sports marketing is still in its relative infancy and academic research of interest to sports marketers (e.g., sports sponsorships, using athletes as endorsers, and segmenting the sports market) has grown exponentially since the first edition of this text. It is important that students learn how academic research is applied to the "real world" of sports marketing.
  • An understanding of the ethical issues emerging in sport and their impact on sports marketing decision. In today's scandal laden environment, it's important for students of sports marketing to be able to identify and respond to ethical issues of the day.
  • A balanced treatment of all aspects of sports marketing at all levels. This book attempts to capture the diverse and rich nature of sporting marketing by covering the marketing of athletes, teams, leagues, and special events. Although it is tempting to discuss only "major league" sports because of their intense media coverage, the book explores different sports (e.g., cricket and women's football) and different levels of competition (e.g., collegiate and recreational). Moreover, the book discusses the activities involved in marketing to participants of sports—another area of interest to sports marketers.
  • An introduction of the concepts and theories unique to sports marketing and review the basic principles of marketing in the context of sports. Even though many of the terms and core concepts are repetitive, they often take on different meanings in the context of sports marketing. Consider the term sports involvement. Although you probably recognize the term product involvement from your Principles of Marketing and/or Consumer Behavior class, what is sports involvement? Is involvement with sports based on participation or watching sports? Is involvement with sports deeper and more enduring than it is for other products that we consume? How can sports marketers apply sports involvement to develop a strategic marketing plan? As you can see, the core marketing concept of involvement in the context of sports presents a whole new set of interesting questions and a more comprehensive understanding of sports marketing.
  • Comprehensive coverage of the functions of sports marketing. While some texts focus on specialized activities in sports marketing, such as sports media, this book seeks to cover all of the relevant issues in designing an integrated marketing strategy. Extensive treatment is given to understanding consumers as spectators and participants. In addition to planning the sports marketing mix (product, price, promotion, and place), we will examine the execution and evaluation of the planning process.
Ground Rules

This text is organized into four distinct but interrelated parts. Each part represents an important component in the strategic sports marketing process.

Part I: Contingency Framework for Strategic Sports Marketing
In Chapter 1, we introduce sports marketing and illustrate the breadth of the field. In addition, we will take a look at the unique nature of sports products and the sports marketing mix. Chapter 2 presents the contingency framework for strategic sports marketing. This chapter also highlights the planning, implementation and control phases of the strategic sports marketing process. In Chapter 3, the impact of the internal and external contingencies on the strategic sports marketing process is examined. Internal contingencies such as the sports organization's mission and organizational culture are considered, as are external contingencies like competition, the economy and technology.

Part II: Planning for Market Selection Decisions
Chapter 4 presents an overview of the tools used to understand sports consumers—both participants and spectators. Each step in the marketing research process is discussed, illustrating how information can be gathered to aid in strategic decision-making. In Chapters 5 and 6, respectively, participants and consumers of sport are studied. Chapter 5 examines the psychological and sociological factors that influence our participation in sport, while Chapter 6 looks at spectator issues such as fan motivation. In addition, we will discuss the relationship between the participant and spectator markets. Chapter 7 explores the market selection decisions of segmentation, targeting, and positioning in the context of sport.

Part III: Planning the Sports Marketing Mix
Chapters 8 to 15 explain the sports marketing mix, the core of the strategic marketing process. Chapters 8 and 9 cover sports product issues such as brand loyalty, licensing, and the new product development process. Chapter 10 introduces the basic promotion concepts, and Chapter 11 gives a detailed description of the promotion mix elements of advertising, public relations, personal selling, and sales promotions. Chapter 12, the final chapter on promotion, is devoted to designing a sports sponsorship program. In Chapter 13, the sports distribution function is introduced. Then the discussion turns to sports retailing, the stadium as place, and sports media as a type of distribution channel. The final chapters of Part III tackle the basic concepts of pricing (Chap. 14) and pricing strategies (Chap. 15).

Part IV: Implementation and Controlling the Strategic
Sports Marketing Process While the previous sections have focused on the planning efforts of the strategic marketing process, Part IV focuses on the implementation and control phases of the strategic marketing process. Chapter 16 begins with a discussion of how sports organizations implement their marketing plans. In this chapter, we see how factors such as communication, motivation, and budgeting all play a role in executing the strategic plan. We also examine how sports marketers monitor and evaluate the strategic plans a...

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Older text but great read
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This book is a bit older, and there is a new version out, but needed this for class. The text is a much easier read than most other textbooks and the author uses charts, graphs, and case studies to support the text and break up some of the chapters very nicely! Although some of the examples are dated, the content is still good.

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It is so easy and promised the day of delivery. Renting books makes more sense than buying them. I recommend this to all students and save money at the same time.

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