Minggu, 20 Juli 2014

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Endless Encores: Repeating Success Through People, Products, and Profits, by Ken Goldstein

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Endless Encores: Repeating Success Through People, Products, and Profits, by Ken Goldstein

As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after "bringing the crowd to its feet," worry that we're going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and "endless encores?"Technology executive and bestselling author Ken Goldstein shows the way to repeating success by concentrating on three essentials – people, products, and profits, in that order. In this affecting and instructive business parable, he tells the story of a man who has accomplished much but now fears exposure as a fraud and the woman who, as a CEO with multiple successes to her credit, shows him the secret to consistent achievement.Are you ready to play endless encores? If so, this is your story.

  • Sales Rank: #1166841 in Books
  • Published on: 2015-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .70" w x 5.20" l, .0 pounds
  • Binding: Hardcover
  • 144 pages

Review
"This book is truly unique. Goldstein creates a story that has probably really happened to many business executives. The story is believable and the advice is sound."-�Blogcritics

"Carry this book with you for the next time you find an hour or two to read to be inspired and motivated to achieve success in your business."-�Eric Jacobson on Management and Leadership

"In reading the engaging story,�you�become Paul and learn from Daphne's years of experience and wisdom. It's a great read while you're waiting for your own plane at the airport, or any time you want a little advice about how to grow your business, hire the right people, and make more money."- Susan Payton, The Marketing Eggspert

"Goldstein, the former CEO of Shop.com, tells the story of business travelers Paul and Daphne engaging in 'barstool psychotherapy' about facts and foibles of business while waiting for their flight. Their conversation centers on 'what's up and what's next'. To frame your mindset substitute your name for Paul."- Jim Pawlak, Biz Books

"Ken Goldstein�has a remarkable background and experiences, and he shares his perspective through stories. Stories bring more than just context; they bring us in to the experience and enable us to participate in the story itself."- Jon Mertz, Thin Difference

“From Carmen Sandiego to Disney Online to Shop.com to his first book This Is Rage, Ken Goldstein knows about reinvention. Now he has written a parable with insight, charm, and authority.”
– Michael Eisner, CEO, The Tornante Company and Author of Working Together

“My creative energies are renewed by Ken Goldstein’s Endless Encores. My highest and most sincere praise for Mr. Goldstein is that it becomes difficult to sit down while reading his engaging book. The dialogue has the organic effect of making me want to jump up and get into action—and into the business of inspiring new possibilities. The brilliance of the ideas in Endless Encores is that they strike us, simultaneously, as gloriously revolutionary, and—in the Socratic way—as something we knew in our guts all along. In my work as a conductor, my challenge is to lead artists and audiences into a new and transformative experience with every fresh listening—even when the music is familiar. Mr. Goldstein offers profound lessons and an inspiring roadmap to achieving transcendent and unexpected results. This is essential reading for anyone who is serious about leadership and creating real change.”
– Rachael Worby, Artistic Director / Music Director, MUSE/IQUE

"Ken Goldstein has penned an insightful new book that demonstrates the power of people, products, and profits. It’s an important tool for managers in all organizations who wish to lead their organization to new heights. Most intriguing, it is written as a fictional dialogue between a successful CEO and a manager besieged with troubles. Their Socratic interaction pulls you in and keeps you reading. It’s an invaluable dialogue that you must have."
– Gene Del Vecchio, USC Marshall School of Business"

“Ken Goldstein has written an inspiring, empowering book that encourages each of us to aspire to the extraordinary—to be exceptional listeners and amazing thinkers—and understand that in the process of reinvention, we can all find our own Endless Encores. In Endless Encores, Ken generously shares his own notebook for repeated success, vividly demonstrating the power of people, products, and profits while underscoring the importance of resilience and continuous reinvention.”
– Barb Adams, Talk Host, Amerika Now, Genesis Communications Network

“Bravo! Ken Goldstein is a true maestro at building, supporting, and directing highly talented creative and technical teams. Brilliant in its simplicity, Endless Encores explores the central, overriding importance of people in today’s complex, Internet driven global economy. The conversational narrative is an easily accessible device for him to share the secret of his success. A must read for all creative executives.”
– Christopher Keefe, Chief Marketing Officer, Omidyar Network

“In this delightful narrative, Ken Goldstein explains how managers can create the right conditions in their own business line to make it more likely that profitable products will emerge. And the best reward is a simple list of questions that reveal whether you are on track to do so. I intend to ask them of myself regularly!”
– Emily Smith, President and GM, Media, Brit + Co

“Ken Goldstein has done a masterful job in outlining the importance of making great people decisions and how it impacts leadership as well as the development of a great company. If you follow his advice in Endless Encores, you will have the tools to be a great leader.”
– Robert F. Myers, EVP Development, Hathaway-Sycamores Child & Family Services

“Great read! Compelling message and great reminder for all leaders. Endless Encores is delightful and presents critical lessons for every leader. It is the kind of book we should pick up every now and then. This book helps you refocus.”
– Patricia Wilson, Executive Director / CEO, Make-A-Wish Greater Bay Area

“Drawing on his experience as a team manager, CEO, and coach, Goldstein says, ‘Sometimes you have to give people what they don’t even know they want yet.’ In his book Endless Encores, he has given us an insightful, highly relevant, and easy-to-read guide for anyone who has to work with other human beings. Along with my iPhone, I will carry its simple wisdom and inspiring business leadership advice with me everywhere I go.”
– Irv Rothenberg, CPA/PFS; Principal, Buckingham Family of Financial Services

“Ken Goldstein’s delightful and engaging parable drew me into the center of the story and I felt as if I was experiencing it firsthand. I was simultaneously cheering with each vital insight as he brought them together in a simple yet thought-provoking guide to people, products, and profits. Mr. Goldstein’s Endless Encores is an important book for the critical steps to positive development and growth as an individual, team, or company. I learned important steps for my own future growth reading this book. If you want to have a career rather than a job, I suggest you do the same.”
– Mary-Margaret Walker Educator & Career Specialist, Mary-Margaret Network

"I couldn't put this book down! Ken Goldstein has written a next-gen business parable that puts the pursuit of success into perspective. It's a book I'll share with colleagues – and keep a copy for future insights."
– Beth Ellard, EVP Media, The Advertising Council

"Ken Goldstein has tackled important businesses issues in an entertaining format. This deceptively easy to read story has important lessons on leadership, courage and resilience. It is written as a dialog between a manager at the beginning of his career and a CEO nearing the end of hers. The manager exhibits the first quality he will need to move from being an individual contributor to a leader by self-awareness of his strengths and weaknesses. The qualities needed to be a good leader, including flexibility, enterprise-wide thinking and engaging and motivating strong team members, are explored in the dialog between the two individuals and written in a manner that makes you think back to the topics again and again. Goldstein calls upon his own experience as a CEO to add authenticity to the topics."
– Becky Stein, Senior Client Partner, Korn Ferry

"Full of hard-won business lessons, presented in a delightful and accessible style, Ken Goldstein's latest is both fun to read and full of valuable insights. The deeper truths about blending creative ideals and practical production realities resonated with my own experiences, clearly the result of a lot of trial by combat on Goldstein's part."
– Noah Falstein, Chief Game Designer, Google

From the Inside Flap
"Dating back to Socrates, the arts have provided memorable examples of teachers we all wish we encountered at some point along the journey of life, who make us question our thinking and seek answers that might be right in front of us. Ken Goldstein has modestly created a fictional persona in Daphne and her charming, selfless encounter with Paul--a brief but powerful lesson that will last a lifetime.�Endless Encores�invites the reader to be a fly on the wall for their dialogue and chart a course for their own professional journey with the simple but powerful formula shared."

  • Dan Sherlock, former President, Cinedigm Software and Baseline, Inc.�
"Anyone who manages, directs, or charts the course of any enterprise can't help but learn from�Endless Encores, a lively and engaging fictional conversation filled with endless insights into collaboration, creativity, and leadership."
  • Shelley Fisher Fishkin, Stanford University

About the Author
Ken Goldstein advises start-ups and established corporations in technology, entertainment, media, and e-commerce. He served as chief executive officer and chairman of the board of SHOP.COM, a market leader in online consumer commerce acquired by Market America. He previously served as executive vice president and managing director of Disney Online, and as vice president of entertainment at Broderbund Software. Earlier in his career he developed computer games for Philips Interactive Media and Cinemaware Corporation, and also worked as a television executive. He is active in children’s welfare issues and has served on the boards of the Make-A-Wish Foundation of Greater Los Angeles, Hathaway-Sycamores Child and Family Services, and Full Circle Programs, and is involved in local government. He speaks and teaches frequently on topics of leadership, executive management, and innovation. He and his wife Shelley, who teaches English as a Second Language, make their home in Southern California. He is the author of one previous book, the novel THIS IS RAGE, which is currently being prepared for a Broadway production.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Sage Advice from a Master Manager.
By Philip Hopbell
Ken Goldstein in “Endless Encores: Repeating Success Through People, Products, and Profits” lays out the plan for continuous success. Goldstein knows what he is talking about; he’s been a successful executive for multiple Fortune 500 companies and startups at Executive and C-level positions. It’s a great book for managers at all levels whether in the executive office or a floor manager with only a few direct reports. It’s a philosophy everyone can grasp.

The concept of discovering, recruiting, hiring and growing top talent that will deliver great product is a message that needs to he heard. It seems obvious but in my discussions with other executives in the Tech industry I most often hear “lead with great product the good people will follow.” To me, and to Goldstein, this defies logic.

The book takes the form of the classic Dialogue form between a more experienced older senior executive and a younger less seasoned development manager who realizes that the success of his previous work will not carry over his current project. The two meet in an airport lounge whilst awaiting a delayed departure. Each chapter moves through the primary lessons around the meaning of People, Products, Profits and why they must be followed in that order. The short book is well written and simple to grasp at any level. It can be used in organizational meetings and HR retreats to create a platform for discussion.

The part that resonates with me is People. How we discover talented and driven individuals, recruit, hire and then mentor them is one of the most difficult tasks a manager has in her job.

This is Ken Goldstein’s second book published by Story Plant. His first book is the thriller, “This is Rage,” which was very well received. Both books reflect the same business philosophy and I highly recommend both books.

Highly recommended!

0 of 0 people found the following review helpful.
Great Business Message Wrapped in a Simple, but Powerful Story...Reminds me of Traveler's Gift
By Charles Franklin
"Endless Encores" reminds me of one of the most life-changing books I have ever read, "The Traveler's Gift: Seven Decisions That Determine Personal Success". Like "The Traveler's Gift", "Endless Encores" is a short, but powerfully-messaged book about a journey of an individual from failure to mastery through the guidance of a mentor. "The Traveler's Gift" focused on life overall, while "Endless Encores" focused on the business sphere. Specifically, how do you create a good product after you received so much success for the first

In the book, a newly promoted executive meets a billionaire in an airport and learns lessons that transforms his business. Like the lead character in "The Traveler's Gift" is an unwilling (at first) student is guided and nudged toward a journey in which he has to make choices. Goldstein does an excellent job (showing off his fiction writing skills) of describing that journey in simple turns that have elegant nuggets of wisdom. (I even wrote some of the information and I don't own a company.) He mentions in the intro that he is a fiction author, and I wholeheartedly agree. It's the kind of book that you read for business lessons and actually enjoy as leisure reading too and not realize how caught up in it you actually are.

The book differs from "The Traveler's Gift" in a few significant ways.The lessons are not as direct. In "The Traveler's Gift", there is more of emphasis on following a code. In "Endless Encores", the focus is less about passing along a specific set of beliefs, and more about passing along a mindset. The lead character, Paul, remains the role of a student until the last part of a book where he starts to display some of the inherent power that his mentor (Daphne) sees in him. As a result, you don't get a handy little list of quotes like in "The Traveler's Gift", instead you get a lecture with a very wise businesswoman who is able to break down business into the simplest and most effective terms.

I enjoyed reading it and gained a better insight into how I should approach business (and life) in general. Goldstein does an excellent job of using a story to serve as the vehicle of knowledge.

0 of 0 people found the following review helpful.
Artificial
By David Wineberg
This little 90 page book is a rather stilted and forced conversation between a successful female Silicon Valley CEO with a lifelong track record, and a hot videogame marketer, whose product, and therefore his self confidence, have stalled. The CEO doesn’t want his glib answers and he can’t see the forest for the trees. A match made in business advice heaven. It has aspirations to be a one-minute-manager, with page after page of sage advice on life in the corporate world (People. Products. Profit – in that order). There is no plot. There are no case studies or references, aside from name dropping. This one act play takes place at an airport bar where they both await a delayed flight. He somehow has never heard of this giant of a CEO. She unaccountably decides to mentor him on the spot with 40 years worth of business experience. I think Walt Disney directed. If only it were David Mamet.

It is chock-full of management-speak catchphrases:
-Think Different is not a slogan.
- Leapfrog products invent and reinvent markets.
-Eat your own dogfood.
-Don’t confuse good enough with good.
-Quality assurance is a process, not a department.

And these all appear on one page. And there are several more like it.

There is seemingly endless shelf space for books of this genre. Despite their MBAs, It seems that everyone has to learn all these things from scratch after they’ve stumbled. I found nothing at all new in Ken Goldstein’s book. On the other hand, it is a useful collection of non controversial guidelines. It’s good medicine, but it’s old.

David Wineberg

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Jumat, 18 Juli 2014

[Y398.Ebook] Ebook Free The Capitol Hill Playbook: A Machiavellian Guide for Young Political Professionals, by Nicholas Balthazar

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The Capitol Hill Playbook: A Machiavellian Guide for Young Political Professionals, by Nicholas Balthazar

The Capitol Hill Playbook: A Machiavellian Guide for Young Political Professionals, by Nicholas Balthazar



The Capitol Hill Playbook: A Machiavellian Guide for Young Political Professionals, by Nicholas Balthazar

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The Capitol Hill Playbook: A Machiavellian Guide for Young Political Professionals, by Nicholas Balthazar

In presenting the ideal skills, abilities, and qualities of a successful politico, The Capitol Hill Playbook speaks to today’s generation of staffers like no other book before it. Weaving together Renaissance-era political philosophies and contemporary illustrations, Nicholas Balthazar enlists the help of Niccol� Machiavelli, author of the venerable political treatise The Prince, and Baldassare Castiglione, author of The Book of the Courtier—the authoritative account of Renaissance court life—to demonstrate two models of political life and their applicability today.

Balthazar offers readers a path between these two methods, exploring the mechanics of working for elected officials but also discussing the philosophies behind contemporary political work. The Capitol Hill Playbook answers all the questions a newly hired staffer might want to ask:

• Why do politicians run for office?
• Why is devotion so important in politics?
• Why must a staffer be a good communicator?
• Why are friendships such an essential and elusive part of political life?
• How do you win a political knife fight?
• Why should a political staffer never wear a bow tie to the office?
• And more!

A provocative and informative read, The Capitol Hill Playbook will be indispensible to any political aspirant and, with an intriguing look back to the Renaissance, reveals how politics today has both changed and remained the same through the centuries.

  • Sales Rank: #816884 in Books
  • Published on: 2013-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 5.60" w x 5.50" l, .65 pounds
  • Binding: Paperback
  • 224 pages

About the Author
Nicholas Balthazar is a veteran political staffer with experience that includes work in Congress, the White House, and on the state level. He has worked side-by-side with several well-known politicians on numerous election campaigns and policy initiatives throughout his career. He lives in Washington, DC.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Getting over on the Hill by Acting like a Courtier and Winning like a Prince
By elizabeth pallitto
The Capitol Hill Playbook is highly recommended for students of political science, history, media studies and literature, as well as those who want to learn about human nature. The author's grasp of history, both Renaissance and contemporary, is one of the book's great strengths. The use of Castiglione's Book of the Courtier balances out Machiavelli's more cynical Prince. He deftly navigates between these Renaissance texts and the contemporary political world, following well-selected quotations with examples that are quite relevant. Rather than writing a purely Machiavellian book, however, Nicholas Balthazar instructs his ideal modern courtier in diplomacy and tact. His unblinking pragmatism links his approach with Machiavelli's while stripping away the piety and hypocrisy intrinsic to politics. Finally, it is clear and accessible without being oversimplified, a delicate balancing act and an important book for anyone considering a life of public service, whether in the spotlight or behind the scenes.

-Dr. Elizabeth A. Pallitto

0 of 0 people found the following review helpful.
Good advice for new politicos
By KC
This book is more about the 'why' of politics than the 'how'. For example, though it often explains 'how' to do things, the focus is rather on why doing things a certain way is important. The title is a bit deceiving. It's part history, part memoir, part advice book. If you are new to the world of politics, the book is filled with important things to know. I wish I had had this book before I started my career. The book may be helpful to seasoned politicos, but it is essential to new politicos.

1 of 1 people found the following review helpful.
Very useful, very easy read for anyone interested in politics
By Bobby K
One of the smartest people I've ever known said to me, "Most books only have one or two good ideas. A really good book might have three good ideas." This is a three-idea book. Balthazar fills his book with observations and ideas guaranteed to be useful to those wishing to enter the political field.

Perhaps one of the worst things for this book is that its target audience is unlikely to ever pick it up because they're the least aware they need its help. This book will best serve those raised outside of politics who do not spend much of their time people-watching. If you've lived around DC your entire life and enjoy thinking about why people act they way they do, many of the observations in this book (though by no means all) might have already occurred to you. However, even if you truly have thought of all the ideas in this book, and the most it does for you is to remind you of certain things you should be actively thinking about all the time, it will have done its job of guiding you and still prove very useful.

To illustrate this advice, Balthazar fills the book with short blurbs from history. If you like learning about interesting people in the past, those bits make this already easy-to-read book even easier.

If you know anyone who is either just trying to enter politics or who has just entered, this book will be immensely useful.

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Selasa, 15 Juli 2014

[N397.Ebook] Ebook Download Form and Analysis Theory: A Bibliography (Music Reference Collection), by James E. Perone

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Form and Analysis Theory: A Bibliography (Music Reference Collection), by James E. Perone

Perone considers all aspects of musical form and its analysis with the broadest possible historical and stylistic palette in this comprehensive bibliography. The form and analysis treatises chapters include publication, original language, English translation, reprint, and bibliographic information for book-length works (including master's theses and doctoral dissertations) that deal with questions of musical form and musical analysis in a significant way. A number of treatises that were substantially revised at some point are included in both forms. More than 2,000 entries are included in this major contribution to the study of the form and analysis of music.

  • Sales Rank: #5690717 in Books
  • Published on: 1998-03-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .75" w x 5.98" l, 1.22 pounds
  • Binding: Hardcover
  • 264 pages

About the Author

JAMES E. PERONE is Associate Professor of Music at Mount Union College. He is the author of Harmony Theory: A Bibliography (1997), Orchestration Theory: A Bibliography (1996), Musical Anthologies for Analytical Study: A Bibliography (1995), and Howard Hanson: A Bio-Bibliography (1992), all published by Greenwood Press.

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Minggu, 13 Juli 2014

[R782.Ebook] Free PDF Digital Apollo: Human and Machine in Spaceflight, by David A. Mindell

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Digital Apollo: Human and Machine in Spaceflight, by David A. Mindell

As Apollo 11's Lunar Module descended toward the moon under automatic control, a program alarm in the guidance computer's software nearly caused a mission abort. Neil Armstrong responded by switching off the automatic mode and taking direct control. He stopped monitoring the computer and began flying the spacecraft, relying on skill to land it and earning praise for a triumph of human over machine. In Digital Apollo, engineer-historian David Mindell takes this famous moment as a starting point for an exploration of the relationship between humans and computers in the Apollo program. In each of the six Apollo landings, the astronaut in command seized control from the computer and landed with his hand on the stick. Mindell recounts the story of astronauts' desire to control their spacecraft in parallel with the history of the Apollo Guidance Computer. From the early days of aviation through the birth of spaceflight, test pilots and astronauts sought to be more than "spam in a can" despite the automatic controls, digital computers, and software developed by engineers.

Digital Apollo examines the design and execution of each of the six Apollo moon landings, drawing on transcripts and data telemetry from the flights, astronaut interviews, and NASA's extensive archives. Mindell's exploration of how human pilots and automated systems worked together to achieve the ultimate in flight -- a lunar landing -- traces and reframes the debate over the future of humans and automation in space. The results have implications for any venture in which human roles seem threatened by automated systems, whether it is the work at our desktops or the future of exploration.

  • Sales Rank: #158429 in Books
  • Published on: 2008-04-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .88" w x 7.00" l, 1.96 pounds
  • Binding: Hardcover
  • 376 pages

Review

[A] wealth of research that even the most informed space fans can enjoy. Mindell avoids the temptation to glorify the space program, instead dealing with the nitty gritty logistics involved in getting a man to the moon. Digital Apollo succeeds in providing an inside track to one of the most difficult technological challenges of the 20th century.

(James Thorne coolhunting.com)

Mindell joyfully plumbs the deep history of Apollo's decade-long clash between the MIT eggheads who built the computers and the thrill-jockey military test pilots who used them.

(IEEE Spectrum)

Digital Apollo is an excellent and unique historical account of the lengthy, and often pitched struggle of designers, engineers, and pilots to successfully integrate man and complex computer systems for the Apollo lunar landings. It brings back fond memories.

(Edgar Mitchell, Sc.D.; Captain, USN (retired) Lunar Module Pilot, Apollo 14)

Mindell's well-written book deals with a terribly important and often overlooked aspect of space age technology. Commentators often present space exploration in the form of a two-sided debate, where advocates of robotics confront advocates of human flight. As Mindell adroitly demonstrates, the engineers who designed the spacecraft that actually flew to the Moon created by necessity a third position, fashioning a practical solution that stood in between the astronaut as automaton and the astronaut as a pilot fully in control. This is a 'must read' book for anyone seriously interested in understanding how space flight really works.

(Howard E. McCurdy, author of Faster, Better, Cheaper)

David Mindell's very important and accessible book precisely dissects Apollo history, proving Apollo a harbinger of our current digital era.

(Charles Simonyi, President and CEO, Intentional Software, and Participant, Soyuz TMA-10 Mission to the International Space Station, April 2007)

Digital Apollo takes the reader on a wild ride following the impact of the increasingly complex world of data processing, control, and display on space flight. The book traces the evolution of man's role aboard high speed aircraft, the hybrid X-15, and ultimately space flight, and the lunar landing. This book is fascinating history and an important resource for future space explorers.

(Robert C. Seamans, Jr., Former Deputy Administrator, NASA)

The book is a refreshing reminder that it is still possible to uncover new stories about the early years of the American space program.

(Dwayne A. Day Air & Space)

Review

"[A] wealth of research that even the most informed space fans can enjoy. Mindell avoids the temptation to glorify the space program, instead dealing with the nitty gritty logistics involved in getting a man to the moon. Digital Apollo succeeds in providing an inside track to one of the most difficult technological challenges of the 20th century." -- coolhunting.com



" Digital Apollo succeeds in providing an inside track to one of the most difficult technological challenges of the 20th century." -- James Thorne, Cool Hunting



"Mindell joyfully plumbs the deep history of Apollo's decade-long clash between the MIT eggheads who built the computers and the thrill-jockey military test pilots who used them." IEEE Spectrum



" Digital Apollo is an excellent and unique historical account of the lengthy, and often pitched struggle of designers, engineers, and pilots to successfully integrate man and complex computer systems for the Apollo lunar landings. It brings back fond memories." -- Edgar Mitchell, Sc.D.;Captain, USN(retired) Lunar Module Pilot, Apollo 14

(Edgar Mitchell )

"Mindell's well-written book deals with a terribly important and often overlooked aspect of space age technology. Commentators often present space exploration in the form of a two-sided debate, where advocates of robotics confront advocates of human flight. As Mindell adroitly demonstrates, the engineers who designed the spacecraft that actually flew to the Moon created by necessity a third position, fashioning a practical solution that stood in between the astronaut as automaton and the astronaut as a pilot fully in control. This is a 'must read' book for anyone seriously interested in understanding how space flight really works." -- Howard E. McCurdy, author of Faster, Better, Cheaper

(Howard E. McCurdy )

"David Mindell's very important and accessible book precisely dissects Apollo history, proving Apollo a harbinger of our current digital era." -- Charles Simonyi, President and CEO, Intentional Software, and Participant, Soyuz TMA-10 Mission to the International Space Station, April 2007

(Charles Simonyi )

" Digital Apollo takes the reader on a wild ride following the impact of the increasingly complex world of data processing, control, and display on space flight. The book traces the evolution of man's role aboard high speed aircraft, the hybrid X-15, and ultimately space flight, and the lunar landing. This book is fascinating history and an important resource for future space explorers." -- Robert C. Seamans, Jr., Former Deputy Administrator, NASA

(Bob Seamans )

"David Mindell's very important and accessible book precisely dissects Apollo history, proving Apollo a harbinger of our current digital era." Charles Simonyi , President and CEO, Intentional Software, and participant, Soyuz TMA-10 Mission to the International Space Station, April 2007



" Digital Apollo is an excellent and unique historical account of the lengthy and often pitched struggle of designers, engineers, and pilots to successfully integrate man and complex computer systems for the Apollo lunar landings. It brings back fond memories." Edgar Mitchell , Sc.D.; Captain, USN (retired) Lunar Module Pilot, Apollo 14



" Digital Apollo takes the reader on a wild ride following the impact of the increasingly complex world of data processing, control, and display on space flight. The book traces the evolution of man"s role aboard high speed aircraft, the hybrid X-15, and ultimately space flight and the lunar landing. This book is fascinating history and an important resource for future space explorers." Robert C. Seamans, Jr. , Former Deputy Administrator, NASA



"Mindell's well-written book deals with a terribly important and often overlooked aspect of space age technology. Commentators often present space exploration in the form of a two-sided debate, where advocates of robotics confront advocates of human flight. As Mindell adroitly demonstrates, the engineers who designed the spacecraft that actually flew to the moon created by necessity a third position, fashioning a practical solution that stood in between the astronaut as automaton and the astronaut as a pilot fully in control. This is a 'must read' book for anyone seriously interested in understanding how space flight really works." Howard E. McCurdy , author of Faster, Better, Cheaper

About the Author

David A. Mindell is Dibner Professor of the History of Engineering and Manufacturing, Professor of Engineering Systems, and Director of the Program in Science, Technology, and Society at MIT. He is the author of Between Human and Machine: Feedback, Control, and Computing before Cybernetics and War, Technology, and Experience aboard the USS Monitor.

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5 of 5 people found the following review helpful.
Much More Than the Title Implies
By Terry Sunday
You might think a book entitled "Digital Apollo" would be about the development, programming and operation of the digital computers in the Apollo Command (CM) and Lunar (LM) Modules. You would be partially right. About half of Dr. David Mindell's superb volume covers those subjects, very readably and in great detail. But the book's scope is far broader than that. It is really nothing less than a comprehensive examination of the relationships between humans and machines from the earliest days of aviation, through the X-15, Mercury, Gemini, Apollo and Space Shuttle eras, and into the future of spaceflight.

It's a fascinating story that has not, to my knowledge, previously been told in any depth. The evolution of the Apollo computer hardware and software occurred in parallel with the evolution of the attitudes of steely eyed NASA astronauts, who fought hard to avoid relinquishing any control to machines. All the early astronauts were test pilots--their hard-won experiences with primitive vacuum-tube systems in aircraft had convinced them that "electronics always fail." Thus they opposed NASA's decision, mandated by the complexity of lunar missions, to depend largely on new-fangled transistorized digital computers to help them fly the Apollo spacecraft. At one time, in those days before "fly-by-wire" control systems, some Apollo astronauts wanted actual cables connecting a conventional aircraft-type stick with the CM's attitude control rocket motors. That didn't happen. They feared that computer failures would jeopardize their missions and perhaps cost them their lives. That also didn't happen. To find out what DID happen, there's no better source than "Digital Apollo."

Dr. Mindell says his book "...tells the story of the relationship between human and machine in the Apollo project and how that relationship shaped the experience and the technology of flying to the moon. It is a story of human pilots, of automated systems, and of the two working together to achieve the ultimate in flight. It is also a story of public imagery, professional identities and social relationships among engineers, pilots, flight controllers and many others, each with their own visions of spaceflight." That's a good summary, but I'd like to add to it. First, words like "social relationships" and "working together" and "visions" should not deter technophiles from reading "Digital Apollo." Those subjects are all in there, but much of the book is at the down-and-dirty technical level of bits and bytes and magnetic core memories and DSKYs and other esoterica. Dr. Mindell superbly integrates the human and computer stories in a way that almost anyone should find interesting. Second, "Digital Apollo" is one of the best-written spaceflight books I've read in years. Its tone is brisk and conversational, but the information it contains is deep, broad and very well-explained. You don't have to be a space cadet to enjoy it. It is also exceptionally accurate. I came across only a few minor errors in the parts of the story that I know, such as calling a metal alloy used in the X-15 "Iconel-X" rather than "Inconel-X" (the alloy and the name came from the International Nickel Company, hence "Inco").

"Digital Apollo" fills a niche in the history of technology and spaceflight in a most outstanding way. It reminds me a little of Tracy Kidder's "The Soul of A New Machine," and that is high praise indeed. Even if you think you know Apollo, you should read it. You're sure to learn a lot, and be entertained in the process. I recommend it most highly.

6 of 6 people found the following review helpful.
A Superior Account Of The Challenges Of The Man-Machine Interface In Apollo
By Robert I. Hedges
In "Digital Apollo" David Mindell has created a thoughtful and readable account of the design of the Apollo Guidance Computer (AGC), the software that allowed it to succeed, the history of its use, and the bigger picture issues of human factors and automation interface issues in complex systems in general. While I differ with him on some of his perspectives (I am a pilot, and tend to side with the "man in the loop" opinions held by the astronauts, most eloquently voiced by Neil Armstrong and Dave Scott), I found the entire book engrossing and his approach to complex human factors, ergonomic, and automation issues to be extraordinarily useful, especially to professionals in the field.

The book traces the history of the AGC, discusses its growth and capabilities, and its real world use. I was especially pleased with chapters nine and ten which dealt in detail with each of the six landings, differences between the landings, and differing attitudes held by the various astronauts about the computer and its functionality. I was pleased with the detailed coverage that Apollo 12 got, and the explanations of the increasing complexity of the "J missions" which took heavier LMs into much more difficult terrain much more steeply. Mindell gives the best explanation I have yet read (p. 205) of the use of the Landing Point Designator (LPD), and computer incorporation of landing radar returns and resulting Delta H data into final altitude solutions for the crew. As an aside, don't stop reading until the very end: the very last page (p. 361) contans an excellent explanation of the extremely well rendered cover illustration depicting the view from Armstrong's window at about 520 feet above the lurain.

The book is, like any endeavor of this scope, not perfect, with an occasional error or typo: most seem to be due to spell check artifacts not recognizing unusual word use. (The most obvious example is the discussion of the Apollo 1201 and 1202 program alarms on p. 222 which he refers to as "executive overload" instead of "executive overflow" alarms, even though he subsequently used the word overflow correctly in reference to these same events. Amusingly enough, the quote about the alarms from Norman Mailer doesn't really make sense if you read the word as "overload.") This is, of course, nitpicking, and I absolutely don't intend to take away from a brilliant career accomplishment.

The ideal reader for this book will care passionately about manned space flight, and will find Apollo especially worthy of in-depth study. The book does not require any previous knowledge of spaceflight, human factors, computer interface issues, or aviation, but will be slower going for someone with no background in those areas (though still worthwhile). It is not a technical book in the sense that only engineers, programmers, astronauts, or pilots can glean useful information from it, but it does touch on a variety of complex subjects. Fortunately Mindell is more than up to the task and makes learning about this fascinating subject highly rewarding. I recommend this book very highly.

1 of 1 people found the following review helpful.
This Book Provides the Detailed "Why" behind the Apollo System's Human/Computer Design - not just the "How".
By Stewart Teaze - Aerospace Systems Engineer
This book is too good to race through... I've been reading this book slowly over the last two months, and the technical content and details of the Apollo Program (with focus on the man and machine interactions) are outstanding.

I work on training flight simulators, and the background sections on the X-15 Program (and its simulators), which formed a basis for the Apollo mission planning, and human(pilot)-machine interface design, were especially interesting.

All throughout the book, the author provides the reasons WHY things were done the way they were, not just HOW they were done (which has been the case in all the other Apollo-related books I've read previously).

Additionally, significantly detailed explanations of all stages of the Apollo Guidance Computer(AGC) hardware and software development process are provided. I was especially impressed with the "real explanation" of the root cause of the famous 1201/1202 program alarms, which came close to causing Neal Armstrong and Buzz Aldrin to abort the Apollo 11 (first moon) landing due to (among other things) pilot work overload. The fact is that the software did not have to change for Apollo 12 to deal with the root cause of the alarms... it was the procedures that had to change to deal with the root cause of the alarms, which was due to overloading of the LM AGC, due to lack of a full understanding of the interaction of the rendezvous RADAR subsytem (which Aldrin had insisted be turned on early "just in case" of an abort, so that the pilots wouldn't have to remember to turn it on if there was an abort), with various other subsystems during the critical final decent stage of the mission - which, all combined, caused the AGC to become "overloaded" and cause the 1201 & 1202 program alarms during the most critical phase of the Apollo 11 mission.

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Kamis, 10 Juli 2014

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  • Sales Rank: #2503533 in Books
  • Published on: 2010-03-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .7" w x 8.00" l, .23 pounds
  • Binding: Paperback
  • 26 pages

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1 of 2 people found the following review helpful.
Great story for bedtime or anytime!
By Kayalynn5683
I recently purchased this book to add to our "Bedtime Library", and couldn't be more pleased! Not only did my child love the story, he really enjoyed the illustrations as well. A wonderfully talented author and illustrator, can't wait to read more of their work!

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Senin, 23 Juni 2014

[H529.Ebook] Ebook Download The Cultural Revolution and Post-Mao Reforms: A Historical Perspective, by Tang Tsou

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The Cultural Revolution and Post-Mao Reforms: A Historical Perspective, by Tang Tsou

"Tsou, one of the country's senior and most widely respected China scholars, has for more than a generation been producing timely and deeply informed essays on Chinese politics as it develops. Eight of these (from a wide variety of sources) are gathered here with a substantial new introduction. Tsou considers events not simply from the point of view of a widely read political scientist (even political philosopher) and a concerned Chinese, but also in the light of history, the dynamics of Marxism-Leninism, individual personalities, and humane realism."—Charles W. Hayford, Library Journal

  • Sales Rank: #2668747 in Books
  • Published on: 1999-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 5.88" l, 1.20 pounds
  • Binding: Paperback
  • 398 pages

From Library Journal
Tsou, one of the country's senior and most widely respected China scholars, has for more than a generation been producing timely and deeply informed essays on Chinese politics as it develops. Eight of these (from a wide variety of sources) are gathered here with a substantial new introduction. Tsou considers events not simply from the point of view of a widely read political scientist (even political philosopher) and a concerned Chinese, but also in the light of history, the dynamics of Marxism-Leninism, individual personalities, and humane realism. The argument is dense and theory-harnessed, but only to the degree demanded by the subject. For all specialist collections. Charles W. Hayford, History Dept., Northwestern Univ., Evanston, Ill.
Copyright 1986 Reed Business Information, Inc.

From the Back Cover
The Cultural Revolution and Post-Mao Reforms brings together Tang Tsou's best essays written since 1966, with a substantial introduction providing an overview and a major new essay extending his analysis backward to the May Fourth period of 1915-21 and forward into 1983.

About the Author
Tang Tsou is a professor in the Department of Political Science and Far Eastern Languages and Civilization at the University of Chicago. He is the author of America's Failure in China, 1941-50 (Chicago, 1963).

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Kamis, 19 Juni 2014

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  • Sales Rank: #5732975 in Books
  • Published on: 1985
  • Binding: Paperback

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